‘Word of the week’ – serendipity



My job is all about ‘words’ and making ‘words’ work in the copywriting and web content writing world.

So I thought I’d create a ‘word of the week’ blog spot focusing on ‘words’ that we just don’t seem to use much in our everyday language.

And then I’m going to try and use these ‘words’ as much as I can so they become part of my life.

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First word is Serendipity.

What does it mean?

n. the faculty of  making happy and unexpected discoveries by accident

What does it mean to me?

  • the name of a restaurant in Islington, above the antiques market in Upper Street (unfortunately now closed)
  • the title of a film starring Kate Beckinsale and John Cusack
  • it’s what happens when you’re in Brighton
  • heavenly, idealistic, wonderful

What does it mean to you?


Britain used to be a moderate, good-natured, and fundamentally calm country, which celebrated its practical judgment and resistance to utopianism. Three years of culture war have basically driven it insane https://t.co/bE7AcqMWDT

Brutal and brilliant analysis of @borisjohnson by someone who knows him well ... “Almost the only people who think Johnson a nice guy are those who do not know him.” https://t.co/o6jo6F6CpY

Today "Our Trees" - a docu-drama about the awesome Sheffield Tree campaigners & their fight to save Sheffield's trees - aired on @BBCRadio4. 'Heartwood', a poem I wrote in protection of the trees, was part of it.
The poem's below––& the programme's here: https://t.co/LKWF0cutf7 https://t.co/DII2bACQ7C

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