Word of the week – anorak



My job is all about ‘words’ and making ‘words’ work in the copywriting and web content writing world.

So I thought I’d create a ‘word of the week’ blog spot focusing on ‘words ’that we just don’t seem to use much in our everyday language.

And then I’m going to try and use these ‘words’ as much as I can so they become part of my life.

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This week’s word – ANORAK

I don’t think I’ve ever used this word in any of my copywriting projects. And yet it’s one of my favourite words, simply because it’s evolved so far from its original meaning.

Who would have guessed that an ‘inuit’ word from Alaska for a ‘protective item of clothing’ would have become one of the best ways in the English language to describe someone who’s a bit of a ‘geek’.  I love it!

What does it mean to me?:

  • a ‘sensible’ piece of clothing
  • an inoffensive way of describing an ‘enthusiast’
  • a ‘geek’

What does it mean to you?


Brexit is Dead

I will re-post this daily, & as Arron Banks says, "public opinion is like concrete, once it sets you can't shift it".

Please feel free to share the same message & see how much concrete we can produce :).

#RejectBrexit #StopBrexit #BrexitisDead

Brexit means less sovereignty.

▪️A weak pound will allow foreign investors to pick off UK assets.

▪️WTO tariffs will make UK exports uncompetitive.

▪️Foreign corporations able to sue the UK Government.

▪️UK passport will have less power due to diminished freedom of movement.

Everyone needs constantly reminding that after 9 years of a Tory Government:

Child poverty + 50%
Food-bank use + 1,000%
Homelessness + 170%
NHS waiting list + 70%
Police numbers - 20%
Crime + 30%
Local gov funding - 50%
Public sector pay - 15%

Never forget how cruel they are.

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