Can a web content writer really write about absolutely anything?

I often ask myself this question.  I’ve been writing web content  for over four years and have indeed been very versatile with subject matters, i.e.  x-ray inspection systems, data centre design & build, skip hire, memory foam mattresses, shutters & blinds….. to name a few.

I thought about it again yesterday whilst chatting to a family friend who works for a global power engineering company. I was trying to get my head round exactly what the organisation offered and my brain started to lose it when I realised it was a lot to do with the manufacture and supply of electrical components to huge utility organisations such as ‘eon’, ‘npower’ and ‘powergen’.

Thankfully we didn’t get on to whether or not their website needed a re-write.  And I had to remind myself of the parameters within which I will say ‘yes’ or ‘no’ to a writing job.  Here’s what I’ve come up with:

  • It’s a definite yes if I can relate to, visualise, and understand the subject matter
  • It’s a definite yes if I’m given a rough outline and asked to re-jig the content for maximum optimisation
  • It’s a definite no if I’m asked to write from scratch anything that relates to ‘physics’ and that brings back horrendous O’level memories of words such as: volts, particles, electrons, components, frequency, ions, etc, etc.

I’ve only ever had to turn down one web content writing job due to its subject matter.  It was all about those tiny tiny electronic circuit boards that go into making the tiny tiny memory chips that go into our ever tinier and tinier mobile phones…!!

Happy New Year to all my followers.

Britain used to be a moderate, good-natured, and fundamentally calm country, which celebrated its practical judgment and resistance to utopianism. Three years of culture war have basically driven it insane

Brutal and brilliant analysis of @borisjohnson by someone who knows him well ... “Almost the only people who think Johnson a nice guy are those who do not know him.”

Today "Our Trees" - a docu-drama about the awesome Sheffield Tree campaigners & their fight to save Sheffield's trees - aired on @BBCRadio4. 'Heartwood', a poem I wrote in protection of the trees, was part of it.
The poem's below––& the programme's here:

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