The secret of the Black Magic box



I was given a box of Black Magic chocolates today.  On the back of the chocolate descriptions is a bit of blurb about the first boxes of Black Magic that were unwrapped in 1933 after an extensive consumer survey.

Apparently, this survey was ‘one of the very first examples of mass market research that asked 7,000 consumers about their particular chocolate preferences’ and why they loved Black Magic.

The research resulted in the ‘letters’ campaign that lasted well into the 1950s.  The campaign showed ‘beautifully dressed women reading or writing letters telling of their romantic encounters over a box of Black Magic’.

I like this!  Not only do I like ‘writing’ (copywriter and web content writer) for a living, but I also like ‘writing’ letters.

Does anyone else write letters anymore?


@politicalhackuk Jaw dropping seems to be the new norm; we simply have to #StopBrexit

These people are beyond reason; this whole shambles was built on a wafer thin margin and a bunch of now discredited promises. 3 yrs on The People need to be given a meaningful choice now the facts are clearer.

Three years ago today the UK voted to leave the EU. I spent most of the day crying. Three years on we are still in as it has proven far more complex and damaging than even remainers like me thought. We now need to move on. Only a #PeoplesVote can do that.

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