The secret of the Black Magic box



I was given a box of Black Magic chocolates today.  On the back of the chocolate descriptions is a bit of blurb about the first boxes of Black Magic that were unwrapped in 1933 after an extensive consumer survey.

Apparently, this survey was ‘one of the very first examples of mass market research that asked 7,000 consumers about their particular chocolate preferences’ and why they loved Black Magic.

The research resulted in the ‘letters’ campaign that lasted well into the 1950s.  The campaign showed ‘beautifully dressed women reading or writing letters telling of their romantic encounters over a box of Black Magic’.

I like this!  Not only do I like ‘writing’ (copywriter and web content writer) for a living, but I also like ‘writing’ letters.

Does anyone else write letters anymore?


Brexit is Dead

I will re-post this daily, & as Arron Banks says, "public opinion is like concrete, once it sets you can't shift it".

Please feel free to share the same message & see how much concrete we can produce :).

#RejectBrexit #StopBrexit #BrexitisDead

Brexit means less sovereignty.

▪️A weak pound will allow foreign investors to pick off UK assets.

▪️WTO tariffs will make UK exports uncompetitive.

▪️Foreign corporations able to sue the UK Government.

▪️UK passport will have less power due to diminished freedom of movement.

Everyone needs constantly reminding that after 9 years of a Tory Government:

Child poverty + 50%
Food-bank use + 1,000%
Homelessness + 170%
NHS waiting list + 70%
Police numbers - 20%
Crime + 30%
Local gov funding - 50%
Public sector pay - 15%

Never forget how cruel they are.

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